… for the Best Machinists
We’re proud to announce the opening of our new online store. Now all of our products can be purchased online at any hour of any day. The store is secured through 128 bit SSL encryption to ensure credit card transactions are safe.
For some reason the industry has followed the same old distribution pattern – make a product, sell it to manufacturer reps, sell it to distributors, sell it to the end user. The entire time every one of those middlemen are taking a little (or a lot) off the top. By the time the product gets into the hands of the user its price has been artificially inflated beyond its actual value. On the service side of things, the application knowledge of the product gets diminished each time it is handed down until you finally have an order taker at a distribution house trying to BS his way through application advice.
I recently had a good conversation with a customer about this distribution model. They had a job that they had previously passed up on because it required a vacuum chuck for manufacturing. They had their eyes on a competing product and decided to make the purchase in order to complete the job. When they called up their local distributor they were shocked to find out that the manufacturer of the vacuum chuck had aligned themselves with a large manufacturer’s rep and that the price had risen by 80% overnight. The product didn’t get any better, and it was still purchased from the same local distributor, but the simple fact that a middleman was added caused the price to skyrocket. Irritated, the customer walked away and the sale was lost.
A few months later the job came back around for quoting and by then we were in full production of our SmartVac II. Our price was unbeatable, but our detailed application support, something that a local distributor could not offer, sealed the deal. We were able to walk them though some very tricky workholding and get the job dialed in so their purchase paid for itself in a matter of weeks. Since then this customer has purchased several systems and regularly takes jobs that he had passed on in the past.
Every time someone calls Pierson Workholding I will answer the phone 90% of the time. Some might ask, “Why is the president of the company answering phones?” Because that’s how I wish it was when I call other companies. Conventional business “wisdom” says when you’re successful you get to create more barriers between you and callers so that you’re not bothered. I’ve never considered speaking to a customer bothersome.
Give us me a call. (800) 352-2894
-Jay Pierson
You spoke… we listened. Introducing the SmartVac II Workholding System. The system was released today with great improvements we think you’ll appreciate.
Call Pierson Workholding at (800) 352-2894 or visit www.piersonworkholding.com for details.
Even in the depths of a recession it seems as if it’s business as usual for Pierson Workholding. I fully believe business is strong because our products cater to companies that are forward thinking in nature; always wanting to improve their productivity and shop practices. Despite the economic conditions around them our customers continue to press ahead with confidence. The sales that we have NOT been seeing are from companies that still have rooms full of manual and outdated machines – knee mils, atlas lathes, etc. Those are the companies that dwell in the shadows of fear and hesitancy. Their fear is the initial price of purchasing new equipment will “put them over the edge of bankruptcy”. Well, with their mentality, it just might. They most likely do not have the business prowess to take full advantage of significant purchases. On the contrary, smart shops “Buy and Boom” – getting the most out of their investments.
Fear… it’s a disgusting and debilitating characteristic for an entrepreneur, shop owner or manager to have. Fear causes them to freeze in a time when they should be sprinting toward opportunity. Here at Pierson, we’re not rolling over just because some experts are crying, “RECESSION! DEPRESSION!” and neither are our customers. So here’s to our loyal and BRAVE customer base that continues to advance their business while the cowards sit on the sidelines because some “expert” told them to.
Cheers!
- J.P. -
We just wrapped up and added a video demonstrating our flagship workholding product: The Pallet Retention System. Enjoy!
